Shelf Space Management

RESEARCH PROPOSAL shelf Space forethought And Its executing in Hyper Marts of Pakistan Course Name: Research Methodology teacher Name: Ms. Fatima monkeypod Qaiser Group Members: Sanaa Rana 12L5604 monkeypod Masood 12L5222 Khadijah Sohail12 L 5221 Asad Rafique 12L____ Date Submitted: 30th, October, 2012 ABSTRACT The multitude aims to propose a line of business rough the substanceiveness of Shelf Space Management at retail stores. This study aims to uncover the consumer perspective of the variables associated with Shelf Space Management. These variables were identify by the group via the exploratory literature review, namely government issue on Unit sales, place elasticity, production and brand military position in the store amongst others which lead be explained in the tell that follows. The population has been targeted as the customers that memory at the hyper marts in Lahore, namely Metro and Hyperstar. The methodology take will be to apply applied explore for the give notice (of) as the research is mean to study the practical effect of mingled factors of shelf space affecting the sales and the percept of consumers.

Then the group has persistent to go for the casual instructive research for the advertise as the aim is to explain the make of shelf space attention on consumer purchasing behavior. The ground of the research is marketing, as this research can help various marketing managers in their finale making. The research paradigms chosen for our report are quantitative/non-experimental research, as it focuses on measuring the potential of shelf space charge and the research will be! conducted in a vivid environment. The group has decided to use both primary and indirect data for the report.The analysis has been aforethought(ip) to be conducted via In-depth interviews, focus groups and Questionnaire surveys.. And the communicate is expected to be sinless by the 24th October 2012. The study will help the group unveil findings on retailers specifically hyper marts in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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