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ntroduction With the airline industry in the USA hardly make ?nancial records, how has it been practicable for a small bon ton much(prenominal) as southwestward Airlines to completely satisfy their customers since 1971? (Bovier, 1993). What lessons has the management of southwestern United States Airlines knowing in such a relatively short cartridge clip period? How have these lessons enabled the bon ton to capture such a portion of the market? (Bovier, 1993; George and Jones, 1996) south-west Airlines began its service in 1971. Since consequently the killer-whale painted planes have become familiar to their customers and to collective America. withal being pro?table, expanding constantly and defending its mellowed charm on the Fortune euchre tend, Southwest has a real special trait: attitude (Bovier, 1993). The Southwest perspective stems from chief executive officer Herb Kelleher and Southwests employee motivation. The purpose of this article is to set off the sources of success of Southwest Airlines as a company with high employee motivation. Three factors will be addressed: (1) Southwest as an sharp company; (2) the source of employee motivation in this fine company; and (3) whether lessons learned can adequately address electric potential future problems for Southwest.

Southwest the excellent company In Peters and skimmers In Search of Excellence (1982), the authors summarize the results of their get word of excellent companies. Forty-three US companies, taken from the Fortune 500 list had to be of above-average growth and ?nanc ial return over a 20-year period, confirmi! ng have a reputation in their rail line sphere of influence for continuous innovation in receipt to changing markets (Pugh and Hickson, 1997, p. 99). The authors then applied the McKinsey 7-s cloth to the selected companies. The 7-s framework describes the cardinal variables that any intelligent approach to organizing had to encompass (Peters and Waterman, 1982, pp. 9-10): structure, strategy, systems, trend skills, dual-lane values, and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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