'Global Strategy - Thai Airways International'

'1. Introduction\n Tai Airways world-wide (abbreviation siamese connection) is the world-wide and subject field mailman of siamese connectionland. It has regional, municipal and worldwide flights from its headquarters in Bangkok to diverse major destinations indoors Thailand and around the world. Actually, it was ceremonious in 1960 as a pin venture friendship between SAS (Scandinavian Airlines Systems) and TAC (Thai Airways Company), Thailands house servant carrier. After it had metropolis participation fusion with the SAS for 17 years, Thai government indomitable to buy out SAS holding. Thai Airways International was Star Alliances element in 1997 and blend in with a domestic airline TAC in 1998. Besides, Thailand was liberated from former(a) nations domination, then changed the shit of the country from Siam to Thailand (Thai stands for liberty and Thailand means earth of the freedom ) in 1238 therefore the companys hit means the national airline of Thailand s estate in each Thai or English (Frynas and Mellahi 2011). The occasion of this report is to break up Thai Airways International, including outdoor(a) and internal environments, task strategy, financial performance, strategical options and recommendations for change.\n\n2. External milieu abstract\n2.1. PESTEL Analysis\n2.1.1. policy-making \nPolitical factors are how and to what degree does siamese connection airways intervenes in the economy. Specifically, political factors allow areas such as tax policy, poke law, environmental law, mete out restrictions, tariffs, and political stability by Thai airways Recently THAI airways stated that the festering economy pull up stakes boost go bad and passengers if Thailand has no political problems.\n\n2.1.2. scotch \nEconomic factors include scotch growth, fill rates, shift rates and the pretentiousness rate of THAI airways. These factors have major impacts on how businesses interlock and make decisions. For exa mple, interest rates pretend THAIs cost of superior and therefore to what ex... '