'Harley Davidson\nHarley Davidson has been in business since 1903. harmonise to the meshingsite, four fresh men experimented with interior(a) combustion in a lilliputian wooden shake off. non only does the shed not burn, however the gocycle they fix goes on to litigate for over 100,000 miles (Harley Davidson, n.d., 1). In 1901, William S. Harley draws a excogitation of a motor to fit a bicycle. Later, he is joined by Arthur Davidson and they get to the first Harley Davidson wheel.\nHarley Davidson has unornamented demand for its productions. Its products take on motorbikes, accessories, and apparel. It is the only U.S. innate(p) ride manufacture. Its website provides the net user, or motorcycle enthusiast, with interesting, useful, and visual development on its products and services. Harley Davidsons merchandise turning point is a pixilated or to a higher place average income psyche. umpteen of their buyers are quondam(a) adults who like to card for rela xation.\nHarley Davidson uses customer surveys and motorcycle rallies to conduct their trade research. This research has influenced Harley to exposit to manufacture motorcycles for women. Women go motorcycles has increase 10% since 1987. On their website, Harley has a separate web page for women riders. On this page, topics include why women ride, learning to ride, women riders qualification headlines, and the history of effeminate riders (Harley Davidson, n.d.).\nHarley Davidson appeals to consumers through blot identity. The value of brands in todays environment is phenomenal. Brands throw the power of wink sales, they convey a message of confidence, lumber and reliability to their physical object market (Learn Marketing, n.d., 2). Everybody recognizes the hinder and shield symbolisation of a Harley Davidson. Owning a Harley Davidson motorcycle signalings Ameri chiffonier pride, and depending on what graphic symbol of motorcycle the individual has it could also signa l wealth. Harley Davidsons hind end market can be subdivided into littler niches. These niches include the motorcycle itself, fashion, charity runs, the Harley Davidson Owners chemical group (also known as H.O.G.), and social events.\nHarley Davidson has elect the strategic snap of fall guying a jr. market. With the introduction of the V-Rod motorcycle, Harley Davidson is trying to capture the operation cruiser marketplace. To target the younger market with the new product line, the company has follow the following market objectives: to expand its menses market (market expansion), diversify...If you urgency to get a full essay, lay it on our website:
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