Media Role in Everyday Life

Analyse the following quote it is because the media be substitution to our everyday lives that we must study them as social and cultural as well as semipolitical and economic dimensions of the modern orbit. (Roger Silverst nonpargonil, Why written report the Media? 1999. ) criteria render respond to question construct logical argument headst star end points/concepts used accurately provide relevant examples where required yarn 1. 1 Why Media Studies is Worthwhile Bazalgette Media studies is controversial because it is still new and because it deals with things that be not only continuing to change provided argon in like manner the focus of m each anxieties. 20005 Newspapers, film, radio, goggle box and, more and more, computer software and communication speculation networks are gener bothy counted to be immensely popular in ship johnal that are not fully understood and almost which there is brusk consensus. They are consequently blamed for every last(predicat e) kinds of social ills, political problems and cultural degeneracy. Each of these media has also, in its time, been seen as the harbinger of apocalyptic change for wagerer as well as for worse.Similar essay Disagreement in Natural SciencesBut because the oldest of them the mass circulation press has only been in existence for littler more(prenominal) than a nose scum bagdy, the process of change has been too fast for anyone to set out at definitive conclusions active what its social, political and cultural effects rattling are. As much as everyone likes to think they rebel against their parents and teachers, and keep up to date with new ideas and technologies, we are altogether substantially progress toed finished the frameworks of ideas and thought of earlier generations, and we all find change difficult. Change close to al focuss provokes strong feelings excitement, anxiety, tension, fear, anger.The media, conspicuous and changing objects in a world that is itself changing, are a particularly public focus for these kinds of emotion and argument. there is therefore much disagreement about how the media should be understood, regulated and consumed. 20006 It is essential to recognise that media studies, even as we enter the twenty-first century is still new. . it is a motif still in the process of being get uped. Full of disagreements and different claims as to what it is really about. It is also a cr sustain of thorns subject that is to say, the ideas and sexual climaxes that it draws upon come from many different sources. The mass circulation press, the cinema, radio, television, digital software and the internet each attracted comment, analysis and speculation from the start (20007) Everyone who spoke or wrote about these media was themselves already educated within existing academic disciplines and prompt by particular interests 20007 Nevertheless, hybrid disciplines do appear all the time semiotics, structuralism, sociolinguistics, and many more. Media studies snaps them all up there can neer be too many different ways of analysing on the nose what is really going on in those fleeting images. Those rapt audiences.Those smoke modify boardrooms of owners. Technology and theory 20008 The media themselves change much faster than any theory. In fact it is often changes in the media even primary expert changes that impel changes in the academic construction of the subject. As I create verbally this in the late 1990s we hurt moved into a expiration of what are profound changes brought about by digital technologies. Until the 1980s the term media meant what it said (although it was, and still is, astrayly misused as a suspect noun). It refers to numbers of different ways of physically reproducing and carrying meanings.The whole point of a media school text is that it moves and flows the meaning is never there at a given spot, barely in juxtaposition and sequence, in the tension between one moment and another. 20008 20009 Media studies is thus a catch-all title designating a wide variety of courses, and since these are all embroiled both in growth a coherent theoretical base and in keeping up with technological and institutional developments in the media themselves, does it even make sense to tough them all together? 20009 In media studies you are asked about the turn a profit motive.In media studies you are asked this. You are asked to look at cinema and television as industries which employ large numbers of people and to understand how they work, how they are financed and why they produce what they do. 200010 In media studies you may be asked to think about films, television programmes or other media texts in the same way. But you forget certainly also b asked to think about how they address you or other people as a member of a root as British, say, or as a black person, or as a man, or even merely how often? as all three.By asking you to think about texts in this way , and by making you canvass who made, say, a film or programme, and why, and in whose interests, media studies is essentially political. Every investigating of even quite short or trivial texts potentially leads into larger questions about power structures in society and how they are organised. 200010 It is expert as political to be asking questions about who owns this newspaper, who financed this film, and why or peradventure more interestingly, who wouldnt finance that film and why, or how one kind of television programme is more likely to be made than another.The politics of the media profess our lives as much as the politics of Parliament or Congress, and can be more satisfying to investigate since the evidence is all most you every day. 200010 At the same time it is the inclusion of this political dimension that media students often find the most satisfying and worthwhile grammatical construction of the subject. You stop taking things at face value. You should beware o f media courses which render the subject down to a few handy maxims such as the basic function of all media is to sell audiences to advertisers.To object that this can hardly cod to public service broadcasting or a community mental picture workshop is not to deny that these institutions willing also have political roles to play and manipulative techniques to use. But it does reassert the principle that there is more than one way to look at any text. A political dimension to comminuted analysis should add complexity, not simplification 200010 So far, I have identified two basic principles that media studies courses are likely to have in common using economic and political perspectives as key ways of arrangement the media.These are the most feature differences between media studies and most other subjects. But no course will concentrate on these areas alone. 200011 One of the strengths and also the challenges of media studies is precisely that it asks you to consider texts fro m different and often sharply contrasting perspectives. What do you study in media studies? 200011 Just what if anything constitutes a valid argument for studying one text, or one group of texts, rather than another? There are five main ways of answering this question? Popularity (200012) The emphasis king be on the phenomenon of mass audience pleasure and on understanding and legitimating the enjoyment people derive from these texts or in contrast, the aim of the analysis might be to reveal how audiences are manipulated and deluded by stereotypical or reactionary material Exemplification is an obvious ground for worthiness of study, especially when the aim is to illustrate an aspect of theory, such as genre or representation. Notoriety (200012) is an interesting and useful reason for studying a text that can offer a way in to thinking about social, political and cultural contexts.Texts which are interesting to study in their own right, but whose notoriety reveals much about thei r conditions of production or consumption, allow in banned or controversial television documentaries etc Such case studies form the starting point or central exemplar which can lighten aspects of the media we dont normally think about or see. Turning points and groundbreaking texts could be included in the previous category, but texts can be substantial without being notorious, especially in retrospect. Aesthetic value (200012-13) s a criterion that many media teachers would deny using as a way of selecting or judging texts. 200013 What is it all for? It is also obvious that the media industries themselves are hard to get into and rely increasingly on freelancers, 200014 that a knowledge of history, politics, economics, accountancy, law you name it would be equally useful as a basis for working, as, say, a journalist or editor It is increasingly likely that, whatever job you do or whatever your interior(prenominal) circum military capabilitys, there will be more opportunities f or you to engage with the media, and not just as a consumer.Indeed, the field of alternative and subversive media production may be the one that grows fastest over the next few years (who knows? How could you order? ) as access to technology and circulation systems widens Inside or outside the corporate producers, the new voices will come from the people who are already literate in the new media What media studies can really do is open up your understanding of how things work, how people become informed or misinformed and how the myths and ideologies that govern all our lives are created and sustained. Reading 1. Media and Communications Theoretical traditions 200223 The field of Australian media and communications theory and research is in a unique position. On one hand, it is highly derivative. this is partly due to general globalisation of ideas today, but also to Australias past as a British resolution and in more recent decades, to its dependence on the United States. On the other hand, in Australia we are able to observe and compare the functions and models emanating from the metropolitan centres of the Northern Hemisphere and to selectively combine and modify them in pact with our own national reality and place in the world -.. dentify the origins of the major paradigms or schools of thought which have a revoltn in European and American theory and research as they apply to media and communications to trace the formative influence they have had on particular styles of work in Australia and to show how they have become transformed in the process of being adapted to our follow up here EUROPE VERSUS AMERICA 200223 .. European means heavily interpretive and holistic in scope that is, taking a big perspective, looking down on society as a whole. Its sociopolitical stance is critical of society as it exists, and most often specifically Marxist.In its methods, it is deductive in that it applies general principles to the analysis of particular cases By contrast, the American approach is strongly empirical and micro in its scope at its extreme, its form of knowledge relies on the direction observation of distinct phenomena, preferably controlled and mensurable occurrences, like in a laboratory experiment. Its sociopolitical stance is said to be liberal or pluralistic in other words, it is not align with any sector of society which has an interest in changing the world, but in that sense, it is really more conservative 00224 However ideas do not belong to geographical territories and it is important to appreciate that, even if critical theory has traditionally been weak in the United States, Europe in fact has not only produced the characteristic critical and interpretive schools of thought, but also has a strong tradition of positivism, which is much more adjust with American empiricism and functionalism (Giddens 1974). Positivism is basically the idea that the methods of natural science can and should be applied to understa nd and control society and culture, which includes the media.Western Marxism and Ideological review article 200224 In order to understand contemporary media studies, it is crucial to understand the significance of the Frankfurt School and its tradition A critique of the rise of the mass media (mainly the new media of cinema and radio in those days) which has defined one important direction for Marxist criticism ever since 200225 This is the ideological critique of the media Reading 1. 3 Self and Experience in a Mediated World Reading 1. 4 New Media and Technological information A Beginners Guide to Textual Analysis