Xerox :: essays research papers

COUNTRY ISSUESCulture, Social, and DemographicsWhen examining any troupe and their possible expansion into new markets you must first examine the culture, social, and demographic issues impacting foreign businesses. The Colombian culture has begun to show a bias towards American products as recently as 1998. As written in chirrup Caspers New York Times article, There is a lot of rice beer in U.S. concepts and products... in not single Colombia but also all of Latin America. The interest has caused more American firms to begin to see these developing attitudes and expand their businesses into Latin America. For drive away to also take part in this expansion they would be able to take advantage of the new interest. Colombians, although, are not have these companies with open arms. There is an interest in the U.S. businesses but as Dianna blue jean Schemo reports it is not uncommon to be threatened by the reliances of Colombia. These cartels want in on the inflow of money and wi ll get involved in kidnappings and murderer if they see it necessary. In 1996, the last year these figures are available, the federal official Bureau of Investigation reported 19,645 homicides while in Colombia there were 26,627. For the tending of being on the wrong end of such instances American businesses gather up to be extra careful when trying to penetrate the Colombian marketplace. xerox copy would not be as impacted by the threat of cartel interference. The cartels become more involved with restaurants and oil companies that have developed in Colombia. They have not developed any interest in the engine room industry as of yet.Colombia has a population of 37 million Spanish-speaking people. The annual growth rate is 1.7% and 95% of the population is Roman Catholic. In the urban areas a 93% literacy rate was found, as opposed to a 67% literacy rate in country-bred areas. This is due to the fact that only five years of primary school are offered in rural areas. This informa tion regarding the population is encouraging. Although the rural populations literacy rate is low, the urban rate is rather high for a Latin American country. This rate leads me to believe that for Xerox to expand in this market with its technology/communication equipment would not be a problem. The majority of the targeted population where Xerox would be selling their products could run across the benefits of their product and would want to purchase Xerox products. Political/Governmental Concerns