Reading Cultures.Politics of Representation Essay

Reading Cultures.Politics of Representation - Essay recitationWhile studying semiotics however one mustconsiderthat thereis appliedsemiotic structures as for instance architecture, dress or cuisine. Any edifice is a refuge and a indisputablemessage (Hall, 198058). semiology maybe applied to cultural studies to artifacts as literary texts, photographs, popular songs, food, road signs, adverts, and clothing.Semiotics does notseektofindtheimportanceof texts but to be conversant with the process through which they ploughmeaningfuland how they are differentlybeing interpreted.Representation is theproductionof meaning,discourseandimage(Hall, 19973). Looking at theadvertisementIstanbul European capital of culture, there areseveralcultural aspects about Istanbul and the pot of Istanbul thatare broughtout. ... Big,colorfulpalaces built in the Ottoman Empirestyleof houses have been the way to in the Middle East even in the ancient times. From the images, it would berareto find someone i dentify Istanbul to a urban center in the U.S, because of the unique buildings. There is a lot of use of horses as a mode of transport, ofcourserepresenting how long they have been exploitation them. The use of boats can also be seen and, it represents amodeoftransportthat is free and readily available from the way aboatflies in between buildings. In the advertisement, there illustrations of how easily one canmovearound the city from using the suspension bridge, to moving from one place to another via en electric train. Most of the modes of transport in the advertisement started in the ancient times. All through the advertisement, there is leaping. To bring out thesignificanceof dancing in understanding the city of Istanbul, is thecodeof dressing used when dancing, the movements and the musical instruments used. All these elements used in the advertisement cannot be specified torepresentonly the city of Istanbul it could be another Islamic city like Dubai or even Qatar. With that in mind, the same elements can only be associated with an Islamic community. allow us use anexamplein the use of color blankas used by Andrew (199612). Whiteiscommonlyassociatedwithpeacefuland, good times like weddings and, that is why people wear white wedding dresses, but in some places, whiteis associatedwith severethingsuch as death.Considering that, it is prerequisite tonotehowspecificmode of dressing, thearchitectureand dancing are to a community. The meaning of the images shown in the advertisement is that Istanbul is an